Obviously I checked acronym BELF by googling before starting to write about it. And never mind its intriguing meanings in the urban dictionary, this rendition is about English as a Business Lingua Franca as introduced to the academic community in Louhiala-Salminen, Charles and Kankaanranta (Aalto University School of Business) in[…]
Although I’ve been working in an entrepreneurish manner in the language and communications business since the end of the 20th century, my very own company Cape Context Oy turned just one last week. One year in business. This makes me want to take a look back on what has happened[…]
I’ve been reminded of the term transcreation quite a few times lately as international agencies specialized in it have approached me through online professional listings. Which is a good thing, absolutely. I couldn’t be happier about working on this type of projects because they are exactly in what I have[…]
Sure it’s nice to travel abroad and share your exotic sights and experiences in a blog. You don’t always have to go far to find a perfect vacation, however. Approach your hometown like you were on holiday, and you’ll feel it differently just by changing your mindset and routine. An[…]
People ask me. Hmm, that’s a tricky question. I’m kind of having my holidays right now, because it’s summer in Finland you know, but at the same time I’m getting more work than during the rest of the year. The reason for this is that when big companies’ personnel retreats[…]
I’ve always wanted to go to and travel blog San Francisco. It’s a magical city built on high hills like only a few others in the world and connected to the surrounding areas by amazing suspension bridges. It is the home of the hippies and beatniks and other exciting phenomena[…]
Kääntäjä kääntää, koska rakastaa kieltä. Hänestä on ihanaa uppoutua erilaisiin teksteihin ja termistöihin, miettiä loputtomiin sanavalintojensa vivahde-eroja ja niiden vaikutuksia viestin vastaanottajaan, oivaltaa uusia ilmaisuja ja toisaalta vaalia äidinkielelleen tyypillisiä ilmaisutapoja. Kääntäminen on monelle kutsumusammatti, ja niinpä sitä valitettavan usein tehdään hinnalla millä hyvänsä.
Did you think communicators only know about communications? Not quite enough for us, I’m afraid. In reality, our work is continuously learning about new industries, trends, technologies, and products. And not just learning about them but really digging deep into them in order to design and deliver effective messages and[…]
What do we talk about when we talk about content? Is strategy a concept too heavy to deal with? Should we talk more about contexts? Well yes, if you ask me. Having been educated to create content in several languages and for several cultures, context has always been the core[…]
Season’s greetings 2012. Thank you for your cooperation, happy holidays, and the best of luck for 2013 from Cape Context. Our gift money has been donated to international organizations Interpedia and Plan that promote the wellbeing of children.