What’s up in 2025? I’m happy to know that this year I’ll be working on…
Business
10 years in business
Amazing but true: I’ve been in business with Cape Context for 10 years! In the spring of 2012, I decided to start my own limited company, first just a website for a blog, and in September, on the 4th precisely, Cape Context Oy was registered by the National Board of[…]
We need to know this about green and circular economy
Did you think communicators only know about communications? Not quite enough for us, I’m afraid. In reality, us “B2B ghostwriters” need to continuously learn about new industries, trends, technologies, and products, including green and circular economy.
Onko yrityksesi viestintä kestävää? Tarkista ainakin nämä 5 perusasiaa
On hienoa, että yritykset ottavat yhteiskunta- ja ympäristövastuunsa vakavasti, ryhtyvät konkreettisiin tekoihin ja raportoivat toiminnastaan ohjeistusten mukaan. Kun vastuullisuus on hanskassa, siitä kannattaa ehdottomasti viestiä firman sisällä ja ulospäin. GRI:n periaatteita noudattavat raportit ja vuosikertomukset eivät kuitenkaan vielä takaa, että yrityksen viestintä on kestävää. Vastuuviestintä on vain osa kokonaisuutta. Olen[…]
Starting Your Own Business as a Language Specialist
I’ve been in the language business since 1998. At first part-time using an auxiliary business name, later through establishing my own limited company. It’s a long story, during which I’ve found that the best strategy is to specialize while staying open to partnerships and various other opportunities. This post was[…]
Corporate transparency all the way
Thinking that a company’s only responsibility is to increase its profits is still relevant at the dawn of corporate awareness. Corporate transparency i.e. making decision-making and operations as open as possible to all stakeholders and the general public is a great opportunity to make the profit incentive publicly acceptable and[…]