We all do it when we write or edit: follow a personal “style guide” in the back of our heads even if we don’t have a documented guideline. If the client doesn’t provide a style guide, we create one for ourselves in order to maintain consistency. Within the “product” or[…]
Style
Transcreation – new name for quality translation?
I’ve been reminded of the term transcreation quite a few times lately as international agencies specialized in it have approached me through online professional listings. Which is a good thing, absolutely. I couldn’t be happier about working on this type of projects because they are exactly in what I have[…]